How to create connections through images and storytelling
The Communication Design and Digital Marketing Course at ETIC_Algarve is a professional training programme that combines creativity, strategy and practice to prepare you for work in the field of Design and Digital Marketing. If you are looking for technical and practical training that combines design and digital marketing, here you will learn how to plan, create and manage digital projects strategically, combining image, storytelling and businesses goals.
Throughout your training in Communication Design and Digital Marketing, you will learn:
- Advertising and marketing strategies: defining business objectives, analysing the market and creating effective marketing plans, integrating design and advertising
- Digital advertising and marketing strategies: Set business objectives, analyse the market and create effective digital marketing plans, integrating design and digital advertising.
- Advanced content creation: design, photography, video, and emerging technologies such as AI, AR, and VR, with a focus on creating innovative and impactful digital content.
- Performance Marketing: Optimize online campaigns, create landing pages, and use data analysis tools
- Analysis and metrics: interpreting data and implementing strategic improvements based on detailed analyses of digital marketing and advertising campaigns
Upon completing the Technical Course in Communication Design and Digital Marketing, you will undertake a Curricular Internship lasting 480 hours, an essential step in applying the skills acquired throughout the course and gaining practical experience in the areas of design and digital marketing.
You will also have the opportunity to participate in a European ERASMUS+ mobility project, enjoying an enriching international experience through an internship.
Support for Trainees
Concern for the well-being of trainees is a constant, which is why ETIC_Algarve has been providing its community with various services that contribute to their personal and human growth.
Whether in support of Insertion into the job market, or in Support of Personal Development, or through financial supports granted through the recent Training Grant, there are several ways we make available to trainees to facilitate and promote their growth.
Training Grant
Grant Luís Lobato
Personal development
2 Years
1300 hours, including Curricular Stagio of 480 hours
Classes from October to July
Monday to Friday, from 7pm to 10pm/11pm
Number of Trainees
Maximum 16
And after the course?
Erasmus+
With the completion of this training you will have the possibility to participate in our ERASMUS+ European mobility project.
Career oppurtunities
- Design workshops and advertising agencies
- Design and/or communication departments of companies and institutions
- Creating your own business as a freelance designer
- Integration in Digital Marketing agencies
- Department of digital Marketing of companies.
Contents
-
Creative Process and Conceptual Approach
-
- Immersion in the creative process
- Work on imagination
- Creative strategies without a technological focus
-
Branding and Strategic Communication
-
- Brand Identity: Values, Mission and Vision Brand
- Positioning and Targeting
- Visual Communication/Branding Guidelines
- Application of Brand Identity in communication media
- Rebranding Strategies
-
Tools and Implementation for Digital Marketing
-
- Graphic Design for Social Media
- Existing tools for creating visual content
- Introduction to Landing Pages
-
Visual Content Creation
-
- Creating visual content for posts
- Introduction to Photography
- Introduction to Videography
- Introduction to Sound
-
Copywriting Techniques/ Brand Written Communication
-
- Tone of Voice and Written Communication
- Copywriting Techniques
-
Introduction to AI and Ethics
-
- Use of Templates
- Artificial Intelligence in the work process
- Prompt Engineering for Design
- Deontology and ethics in the use of agile tools
-
Project Management
-
- Creative Project Management
- Budgets
- Pitching
- Entrepreneurship
- Final Presentation
-
Advertising and Marketing Strategies
-
- Business Objectives
- Market and Competitor Analysis
- Brand Positioning
- Segmentation
- Idea Development and Plan Creation
-
Social Media
-
- Content Strategy
- Posting Schedule
- Metrics
- Crisis Management
-
Advanced Written Content Creation
-
- Creative Writing
- Copywriting for Digital Media
-
Advanced Visual Content Creation
-
- Advanced Photography
- Advanced Videography
- Exploration of Emerging Technologies (AI/AR/VR)
-
Digital Marketing Strategies
-
- Project and Campaign Planning
- SEO and Organic Growth on Social Media
-
Performance Marketing
-
- Landing Pages
- Ads and Email Marketing
-
Analytics and Data Interpretation
-
- Analytics in Digital Marketing
- Interpreting Data for Decision Making
-
Multidisciplinary Projects
-
Final Project
-
- Presentation of a Comprehensive Digital Marketing Campaign
- Use of data analysis tools to make campaign-related decisions
- Creation of Branding and application of Brand Identity in
- Visual and Verbal Content Use of AI in specific steps
- Demonstration of the use of cost/budget control tools and work management Implementation of Social Media strategy and creation of Digital content
- Creation of a landing page within the context of the campaign
- Presentation of the metrics used to evaluate the campaign
-
Curricular Internship
-
- Internship in a company in the field, lasting 480 hours
Trainers
Resources and Equipment
- Room equipped with one computer per trainee, with a macOS or Windows environment
- Huion Kamvas and Wacom drawing tablets
- Softwares: Adobe Creative Cloud: Illustrator, Photoshop, Premiere Pro; Canva Pro, Cap Cut, FigJam, Figma, Ferramentas de IA,among others.
Portfolio
Application Process
- Schedule a personal interview, please contact info@eticalgarve.com or call 289 823 359 / 960 309 550.
- Completion of application form (sent by e-mail after scheduling the interview)
- Attend the previously scheduled interview with the Academic Director, at which you must present your portfolio, if you have one.
- Wait for notification of the application result. Enrolment takes place between March and October, until the start of classes, and while there are places available on the courses. Enrolment can be completed after the admission requirements have been verified and upon payment of the enrolment fee and presentation of:
- Curriculum Vitae / Biography
- 1 passport-type photograph, in digital format
- Certificate of qualifications
- Documents of the Applicant and the Payment Manager (Identity Card / Citizen Card + Taxpayer Card + Proof of address: electricity, water, telephone bill or driving licence)
- Filling out and signing the registration form and training contract.
Are you interested?
Registration for the Technical Courses will reopen on March 1, 2026.
If you are interested in this course, please fill out the form.