Learn Digital Marketing and Create Impactful Strategies
In this Short Course in Digital Marketing, you will learn the fundamental concepts and strategies of this constantly evolving field. You will understand how to plan and implement effective campaigns, learn about the main areas of marketing such as SEO, social media, content marketing, PPC campaigns and email marketing, and develop an analytical eye for metrics and performance.
Throughout the course, you will also apply your knowledge of design and multimedia communication to create visual content suitable for different formats and platforms. Ideal for those who want to acquire a solid foundation for communicating, analysing and acting effectively in the digital world.
33 hours
27 May to 24 June 2026
Monday to Friday from 2pm to 5pm/6pm
Number of Trainees
Maximum 12
Contents
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Conceitos essenciais de Marketing
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- SWOT analysis;
- Marketing funnel;
- Target audience;
- Persona.
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Introduction to Digital Marketing
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Specific concepts of Digital Marketing
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Inbound and Outbound Marketing
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Strategy and Planning
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Metrics and KPIs
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Email Marketing
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Website, SEO, Landing Pages, Content Marketing
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Google Analytics
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PPC Search and Display Campaigns – Google Ads
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Social Networks
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- Current main platforms (Facebook, Instagram, YouTube, LinkedIn, TikTok);
- Emerging platforms and trends;
- Messaging (WhatsApp, Messenger, Telegram, others);
- Content plan for social media.
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Social Media Advertising
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- Facebook and Instagram Ads.
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Design for Digital Marketing
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- Social Media
- Display ad campaigns
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Management, planning, analytics and scheduling tools
Trainers
Resources and Equipment
- Room equipped with individual workstations with a macOS environment.
Portfolio
Payment Terms
To enrol in this Short Course, you must make an initial payment to confirm your place.
The remaining amount can be divided into instalments agreed between you and the school. Full payment must be completed by the end of the course.
Course Fee
462€
Special Discounts (not cumulative):
7,5%
335,78€
ETIC_ community discount Immediate cash payment
5%
344,85 €
ETIC _community discount
5%
344,85 €
Public Discount Immediate cash payment
Certification
A Certificate of Participation from ETIC_Algarve will be awarded to participants who achieve the minimum objectives of the course.
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As inscrições voltam a abrir no dia 01 de março de 2026.
Se tens interesse neste curso preenche o formulário.