Training Area

Marketing and Communication

Creates digital strategies and transforms brands into benchmarks

In the Marketing and Communication Area at ETIC_Algarve, you will go far beyond following trends: you will learn to create them. Here you will develop the skills needed to plan, manage and optimise results-oriented Digital Marketing strategies, combining SEO, social media, email marketing, online advertising, content creation and data analysis.

The Technical Course in Digital Marketing and Social Media prepares you to be a well-rounded professional, capable of working across all digital touchpoints for a brand. Throughout the training, you will learn how to manage organic and paid campaigns, create growth strategies, interpret metrics, and make decisions that have a real impact on business.

Studying Marketing and Communication at ETIC_Algarve means gaining practical experience, access to the latest tools, and preparation to compete in the growing digital market.

Courses

Digital Marketing and Social Media

learn more →
- Marketing and Communication
- 1-year
- October to July
- After Work Hours
- Registration from 03/01/2026

Facilities

Classrooms equipped for experiencing marketing in practice

In the Marketing and Communication Area, learning takes place in modern, fully equipped classrooms, these spaces recreate the working reality of digital marketing, allowing you to plan, manage and analyse campaigns with the same tools that are used in agencies, start-ups and corporate communication departments.

Portfolio

Testimonial

Pedro Guerreiro, Trainee from the Digital Marketing and Social Media Course 24|25

Throughout the course, I realized that this is truly the area I want to develop my professional career in. The atmosphere among colleagues was always excellent, and the trainers were always available for any questions and shared not only knowledge but also real opportunities. This course gave me more confidence, a solid portfolio and, above all, the certainty that I chose the right path.
Angélica Castro, Human Resources Director at Dengun, a startup studio and digital agency

It is very important that we give space to new talent, but it is not only they who learn, receiving interns allows us to have a growth experience on both sides. While the intern gains experience, our seniors are asked to “think outside the box” and stay up to date.

Qualities we most recognize in ETIC_Algarve interns are commitment and dedication.

ETIC_Algarve has had an impact on technical training in the south of the country, an excellent reference in our region.
Lara Escudeiro, CMO Chief Marketing Officer at Kor Creatives, a design, marketing and advertising agency

Welcoming interns from ETIC_Algarve is always a privilege, as students feel a desire to implement the knowledge they gain and, as they work directly for our clients, have a direct impact on the brands we work with and, consequently, on the company.

We can say that ETIC_ Algarve students have more and better visual references and a more in-depth knowledge of the programs and tools. In general, they present more foundations, a more comprehensive view of the profession, which is reflected in a good ability to work in multidisciplinary teams.

I believe that the training provided by ETIC_Algarve directly contributes to increasingly qualified professionals in creative fields for the job market, especially in a region where the market itself is not as developed as in large metropolitan areas. With this, I think that the role that ETIC develops is fundamental and essential, so that the region can also be increasingly recognized as a reference in the creative area.