Courses
Digital Marketing and Social Media
FROM: Following online trends 🤳 TO: Becoming the trendsetter in the digital world 📊
Prepare to be a complete professional capable of planning, managing, and optimizing Digital Marketing strategies focused on results, combining organic and paid content, SEO, social media, email marketing, and data analysis.
Upon completing this programme, you will have the opportunity to participate in our ERASMUS+ European mobility project.
ETIC_Algarve offers the possibility of a 320-hour internship for students who meet the requirements of JUMP – Professional Integration Support.
Upon completing this programme, you will have the opportunity to participate in our ERASMUS+ European mobility project.
ETIC_Algarve offers the possibility of a 320-hour internship for students who meet the requirements of JUMP – Professional Integration Support.
Course Plan
1 Year
320 hours
Classes from October to July
Monday, Wednesday & Thursday, from 7:00pm to 10:00pm/11:00pm
Participant Limit
Min: 8
Max: 16
12 x 268,00€
+180€ Application fee
Professional Opportunities
- Digital Marketing and Online Advertising Agencies
- Marketing Departments of Companies (Digital Performance Management)
- Campaign Management in Creative and Media Agencies:
- E-commerce
- Startups Paid Traffic Management, Conversion Optimization, and Marketing Automation)
- Specialists in Web Analytics and Data Marketing
- Social Media Strategists
- Growth Hackers
Course Content
PLANNING AND STRATEGY
- Current trends and market challenges
- The impact of social media and digital technologies
- Development of a digital marketing plan
- Definition of SMART goals, SWOT analysis, and KPI setting
- Market segmentation and creation of personas
SOCIAL MEDIA MARKETING
-
Creation and management of business profiles and pages
-
Content planning and engagement strategies
- Organic and paid content (Meta Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, etc.)
- YouTube as a social network
- Community management
SEO (SEARCH ENGINE OPTIMIZATION)
- How a search engine works
- Ranking factors and relevance
- Keyword research
- On-Page SEO strategies
- Content marketing
- Analysis of the website’s technical SEO
- Google Search Console
- Link building strategies
- Local SEO and Google Business Profile
- GEO - Generative Experience Optimization
ADVERTISING AND EMAIL MARKETING
- PPC Google Ads – how it works
- The Google Ads platform
- Campaign structuring in Google Ads
- Maximising PPC campaigns
- Google Display Network campaigns
- Display formats and network
- Creating and managing campaigns on YouTube
- PPC tools
- Google Ads Certification
- Email Marketing Fundamentals
- Landing page optimisation for conversion
Teachers
Facilities and Equipment
- Classroom equipped with one computer per student, in either macOS or Windows environment.
Facilities and Equipment
- Classroom equipped with one computer per student, in either macOS or Windows environment.
Pricing
Monthly Fees:
9 x 357,33€
+120€ Application fee
12 x 268,00€
+180€ Application fee
Special Discounts (not combinable):
-7,5%
save 241,20€
Application until 31/05
-10%
save 321,60€
Full payment until 31/05;
Former Trainees - Instalments;
(+120€ Application fee)
Former Trainees - Instalments;
(+120€ Application fee)
-5%
save 160,80€
Application until 31/07
-7,5%
save 241,20€
Full Payment until 31/07
(+ 120€ Application fee)
(+ 120€ Application fee)
-2,5%
save 80,40€
Full Payment until 30/09
(+ 120€ Application fee)
(+ 120€ Application fee)
-12,5%
save 402€
Full Payment - Former Trainees
(+ 120€ Application fee)
(+ 120€ Application fee)
Application Process
The applications take place between the months of March and September, until the beginning of the school year and classes, as long as there are vacancies in the courses.
These can be done after the verification of the admission conditions, upon the payment of the registration and submitting the following documents:
- Curriculum vitae / Biography
- 1 passport photo (digital or printed)
- Certificate of habilitations
- Documents from the Candidate and the Responsible for the payment (National Identification Card + Taxpayer Identification Number + Proof of Address: water, electricity or telephone bills or driving license)
- Completing and Signing the application form and the training contract
Schedule a personal interview at:
- info@eticalgarve.com
- 289 823 359 / 960 309 550
Optional - send an email answering the following questions:
- Why am I applying for this course?
- What are mdisk utiltyy motivations?
- What are my professionals aspirations?
Attend the interview previously scheduled by the Pedagogical Director:
- Present your portfolio
- Await for the results of your application
Are you
interested?
Do you have
any questions?
Do you want to
meet the school?