Digital Marketing and Social Media

Registrations for the 2023/2024 school year are now open!

The art of algorithm

Trains professionals for the creation, management and optimization of campaigns.

Develops skills for AdWords and Facebook Ads campaign management.

Prepares professionals for optimization of websites and SEO search engines.

Promotes skills in Web Analytics: how and what to measure. Defines practical and strategic KPI.

Combines theory and practice and the follow-up of results.

Integrates various Digital Marketing subjects and articulates them to obtain objective business goals.

By concluding this training, you will have the possibility to participate in our European Mobility Project ERASMUS+.

ETIC_Algarve provides the possibility of attending a 320h Internship, for the trainees that fulfill the requirements of JUMP – Support to Professional Integration.
Course Plan
1 Year
320 hours
Classes from October to July
Monday, Wednesday & Thursday, from 7:00pm to 10:00pm/11:00pm

Participant Limit

Min: 8
Max: 16
12 x 246,67€
+160€ Application fee


Marketing Directors, Technicians and Consultants. Web chanel responsibles. Students and professionals that want to develop their knowledge and skills integrated in the field Digital Marketing and Social Media.

Professional Opportunities

  • Integrating Digital Marketing Agencies
  • Media Agencies | Creative Agencies | Freelancers and entrepreneurs
  • Digital Marketing departments of enterprises

Course Content


  • Digital strategies in digital media
  • Search – introduction
  • Persona and Target-Audience
  • Strategies and Performance


  • SEO – Search Engine Optimization
  • SEO – how a search engine works
  • SEO – relevant factors and quality
  • SEO Techniques
  • Link Building
  • Project


  • PPC Google Ads – how does it work?
  • Google Ads platform
  • Structuring a Google Ads Campaign
  • How to get the most out of PPC Campaigns 
  • Performance Campaigns and Conversions
  • Google Display Network Campaign
  • Formats and Display Network
  • Create and manage YouTube campaigns
  • PPC Tools
  • Google Ads Certification
  • E-mail Marketing Fundamentals
  • Creation of Landing Pages


  • Social Media and its objectives: Facebook, Instagram, Twitter, Pinterest and Linkedin
  • YouTube as a social media
  • Community management
  • Facebook: solutions, FB Pages, Facebook Advertising
  • Sponsored Stories
  • Promoted Posts
  • Video Marketing in social media


  • Google Website Optimizer
  • What are A/B Tests for
  • How to install and activate
  • How to measure results
  • Google Analytics Certification
  • Project



  • Strategies of communication and orality
  • Strategies and tools for business creation


  • Possibility to apply for a 320h Internship for the trainees who fulfill the requirements for JUMP – Professional Integration Support



Facilities and Equipment

  • Classrooms with individual workstations in an Apple environment;
  • Softwares - Adobe Creative Cloud Pack: Photoshop, Illustrator, XD, Canva Pro, etc.

Facilities and Equipment

  • Classrooms with individual workstations in an Apple environment;
  • Softwares - Adobe Creative Cloud Pack: Photoshop, Illustrator, XD, Canva Pro, etc.



Pricing ​​

Monthly Fees:
9 x 328,89€
+100€ Application fee
12 x 246,67€
+160€ Application fee
Special Discounts (not combinable):
save 222€
Application until 31/05
save 296€
Full payment until 31/05;
Former Trainees - Instalments;
(+100€ Application fee)
save 148€
Application until 31/07
save 222€
Full Payment until 31/07
(+ 100€ Application fee)
save 74€
Full Payment until 30/09
(+ 100€ Application fee)
save 370€
Full Payment - Former Trainees
(+ 100€ Application fee)

Application Process

The applications take place between the months of March and October, until the beginning of the school year and classes, as long as there are vacancies in the courses. 

These can be done after the verification of the admission conditions, upon the payment of the registration and submitting the following documents: 

  • Curriculum vitae / Biography
  • 1 passport photo (digital or printed)
  • Certificate of habilitations 
  • Documents from the Candidate and the Responsible for the payment (National Identification Card + Taxpayer Identification Number + Proof of Address: water, electricity or telephone bills or driving license) 
  • Completing and Signing the application form and the training contract.

Schedule a personal interview at:

  • 289 823 359 / 960 309 550

Optional - send an email answering the following questions: 

  • Why am I applying for this course? 
  • What are my motivations? 
  • What are my professionals aspirations? 

Attend the interview previously scheduled by the Pedagogical Director:

  • Present your portfolio
  • Await for the results of your application.

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