Courses

Digital Marketing and Social Media
The art of algorithm

Trains professionals for the creation, management and optimization of campaigns.

Develops skills for AdWords and Facebook Ads campaign management.

Prepares professionals for optimization of websites and SEO search engines.

Promotes skills in Web Analytics: how and what to measure. Defines practical and strategic KPI.

Combines theory and practice and the follow-up of results.

Integrates various Digital Marketing subjects and articulates them to obtain objective business goals.


By concluding this training, you will have the possibility to participate in our European Mobility Project ERASMUS+.

ETIC_Algarve provides the possibility of attending a 320h Internship, for the trainees that fulfill the requirements of JUMP – Support to Professional Integration.
Course Plan
1 Year
320 hours
Classes from October until July

Participant Limit

Mínimo: 8
Máximo: 16
12 x 246,67€
+100€ Application fee

Recipients

Marketing Directors, Technicians and Consultants. Web chanel responsibles. Students and professionals that want to develop their knowledge and skills integrated in the field Digital Marketing and Social Media.

Professional Opportunities

  • Integrating Digital Marketing Agencies
  • Media Agencies | Creative Agencies | Freelancers and entrepreneurs
  • Digital Marketing departments of enterprises

Course Content

WEB MARKETING – INTRODUCTION

  • Digital strategies in digital media
  • Search – introduction
  • Persona and Target-Audience
  • Strategies and Performance

SEO – SEARCH ENGINE OPTIMIZATION

  • SEO – Search Engine Optimization
  • SEO – how a search engine works
  • SEO – relevant factors and quality
  • SEO Techniques
  • Link Building
  • Project

PPC – PUBLICITY AND CONVERSION

  • PPC Google Ads – how does it work?
  • Google Ads platform
  • Structuring a Google Ads Campaign
  • How to get the most out of PPC Campaigns 
  • Performance Campaigns and Conversions
  • Google Display Network Campaign
  • Formats and Display Network
  • Create and manage YouTube campaigns
  • PPC Tools
  • Google Ads Certification
  • E-mail Marketing Fundamentals
  • Creation of Landing Pages

SOCIAL MEDIA

  • Social Media and its objectives: Facebook, Instagram, Twitter, Pinterest and Linkedin
  • YouTube as a social media
  • Community management
  • Facebook: solutions, FB Pages, Facebook Advertising
  • Sponsored Stories
  • Promoted Posts
  • Video Marketing in social media

WEB ANALYTICS - MEASURE PERFORMANCE

  • Google Website Optimizer
  • What are A/B Tests for
  • How to install and activate
  • How to measure results
  • Google Analytics Certification
  • Project

FINAL PROJECT

PITCHING AND ENTREPRENEURSHIP 

  • Strategies of communication and orality
  • Strategies and tools for business creation

INTERNSHIP

  • Possibility to apply for a 320h Internship for the trainees who fulfill the requirements for JUMP – Professional Integration Support

Teachers

Teachers

Facilities and Equipment

AnteriorSeguinte
  • Classrooms with individual workstations in an Apple environment;
  • Softwares - Adobe Creative Cloud Pack: Photoshop, Illustrator, XD, Canva Pro, etc.

Facilities and Equipment

AnteriorSeguinte
  • Classrooms with individual workstations in an Apple environment;
  • Softwares - Adobe Creative Cloud Pack: Photoshop, Illustrator, XD, Canva Pro, etc.

Portfolios

Portfolios

Pricing ​​

Monthly Fees:
9 x 328,89€
+100€ Application fee
12 x 246,67€
+160€ Application fee
Special Discounts (not combinable):
-10%
save 296€
Application until 31/07
-12,5%
save 370€
Full payment until 31/08;
Former Trainees - Instalments;
(+100€ Application fee)
-7,5%
save 222€
Full Payment
after 01/09
(+ 100€ Application fee)
-15%
save 444€
Full Payment - Former Trainees
(+ 100€ Application fee)

Application Process

The applications take place between the months of June and October, until the beginning of the school year and classes, as long as there are vacancies in the courses. 

These can be done after the verification of the admission conditions, upon the payment of the registration and submitting the following documents: 

  • Curriculum vitae / Biography
  • 1 passport photo (digital or printed)
  • Certificate of habilitations 
  • Documents from the Candidate and the Responsible for the payment (National Identification Card + Taxpayer Identification Number + Proof of Address: water, electricity or telephone bills or driving license) 
  • Completing and Signing the application form and the training contract.

Schedule a personal interview at:

  • info@eticalgarve.com
  • 289 823 359 / 960 309 550

Optional - send an email answering the following questions: 

  • Why am I applying for this course? 
  • What are my motivations? 
  • What are my professionals aspirations? 

Attend the interview previously scheduled by the Pedagogical Director:

  • Present your portfolio
  • Await for the results of your application.

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interested?

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any questions?

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