Courses
Digital Marketing and Social Media
Registrations for the 2023/2024 school year are now open!
The art of algorithm
Trains professionals for the creation, management and optimization of campaigns.
Develops skills for AdWords and Facebook Ads campaign management.
Prepares professionals for optimization of websites and SEO search engines.
Promotes skills in Web Analytics: how and what to measure. Defines practical and strategic KPI.
Combines theory and practice and the follow-up of results.
Integrates various Digital Marketing subjects and articulates them to obtain objective business goals.
By concluding this training, you will have the possibility to participate in our European Mobility Project ERASMUS+.
ETIC_Algarve provides the possibility of attending a 320h Internship, for the trainees that fulfill the requirements of JUMP – Support to Professional Integration.
Trains professionals for the creation, management and optimization of campaigns.
Develops skills for AdWords and Facebook Ads campaign management.
Prepares professionals for optimization of websites and SEO search engines.
Promotes skills in Web Analytics: how and what to measure. Defines practical and strategic KPI.
Combines theory and practice and the follow-up of results.
Integrates various Digital Marketing subjects and articulates them to obtain objective business goals.
By concluding this training, you will have the possibility to participate in our European Mobility Project ERASMUS+.
ETIC_Algarve provides the possibility of attending a 320h Internship, for the trainees that fulfill the requirements of JUMP – Support to Professional Integration.
Course Plan
1 Year
320 hours
Classes from October to July
Monday, Wednesday & Thursday, from 7:00pm to 10:00pm/11:00pm
Participant Limit
Min: 8
Max: 16
12 x 246,67€
+160€ Application fee
Recipients
Marketing Directors, Technicians and Consultants. Web chanel responsibles. Students and professionals that want to develop their knowledge and skills integrated in the field Digital Marketing and Social Media.
Professional Opportunities
- Integrating Digital Marketing Agencies
- Media Agencies | Creative Agencies | Freelancers and entrepreneurs
- Digital Marketing departments of enterprises
Course Content
WEB MARKETING – INTRODUCTION
- Digital strategies in digital media
- Search – introduction
- Persona and Target-Audience
- Strategies and Performance
SEO – SEARCH ENGINE OPTIMIZATION
- SEO – Search Engine Optimization
- SEO – how a search engine works
- SEO – relevant factors and quality
- SEO Techniques
- Link Building
- Project
PPC – PUBLICITY AND CONVERSION
- PPC Google Ads – how does it work?
- Google Ads platform
- Structuring a Google Ads Campaign
- How to get the most out of PPC Campaigns
- Performance Campaigns and Conversions
- Google Display Network Campaign
- Formats and Display Network
- Create and manage YouTube campaigns
- PPC Tools
- Google Ads Certification
- E-mail Marketing Fundamentals
- Creation of Landing Pages
SOCIAL MEDIA
- Social Media and its objectives: Facebook, Instagram, Twitter, Pinterest and Linkedin
- YouTube as a social media
- Community management
- Facebook: solutions, FB Pages, Facebook Advertising
- Sponsored Stories
- Promoted Posts
- Video Marketing in social media
Facilities and Equipment
- Classrooms with individual workstations in an Apple environment;
- Softwares - Adobe Creative Cloud Pack: Photoshop, Illustrator, XD, Canva Pro, etc.
Facilities and Equipment
- Classrooms with individual workstations in an Apple environment;
- Softwares - Adobe Creative Cloud Pack: Photoshop, Illustrator, XD, Canva Pro, etc.
Pricing
Monthly Fees:
9 x 328,89€
+100€ Application fee
12 x 246,67€
+160€ Application fee
Special Discounts (not combinable):
-7,5%
save 222€
Application until 31/05
-10%
save 296€
Full payment until 31/05;
Former Trainees - Instalments;
(+100€ Application fee)
Former Trainees - Instalments;
(+100€ Application fee)
-5%
save 148€
Application until 31/07
-7,5%
save 222€
Full Payment until 31/07
(+ 100€ Application fee)
(+ 100€ Application fee)
-2,5%
save 74€
Full Payment until 30/09
(+ 100€ Application fee)
(+ 100€ Application fee)
-12,5%
save 370€
Full Payment - Former Trainees
(+ 100€ Application fee)
(+ 100€ Application fee)
Application Process
The applications take place between the months of March and October, until the beginning of the school year and classes, as long as there are vacancies in the courses.
These can be done after the verification of the admission conditions, upon the payment of the registration and submitting the following documents:
- Curriculum vitae / Biography
- 1 passport photo (digital or printed)
- Certificate of habilitations
- Documents from the Candidate and the Responsible for the payment (National Identification Card + Taxpayer Identification Number + Proof of Address: water, electricity or telephone bills or driving license)
- Completing and Signing the application form and the training contract.
Schedule a personal interview at:
- info@eticalgarve.com
- 289 823 359 / 960 309 550
Optional - send an email answering the following questions:
- Why am I applying for this course?
- What are my motivations?
- What are my professionals aspirations?
Attend the interview previously scheduled by the Pedagogical Director:
- Present your portfolio
- Await for the results of your application.
Are you
interested?
Do you have
any questions?
Do you want to
meet the school?